The intuition most people start with is: if a model can write a competent essay in three seconds, the act of writing one in three weeks is now worthless. This is the wrong shape of the argument. It is correct about the artifact and wrong about the scarcity.
What gets cheap, what gets dear
When a thing becomes cheap, the complement becomes valuable. The microscope made images of microbes cheap and made taxonomy dear. The printing press made copies of text cheap and made authorship dear. The model makes plausible prose cheap. What becomes dear is everything plausible prose cannot show.
There are at least three:
Process. A finished essay, once perfect output is free, is no longer a demonstration of capability. Anyone could have made it. What is visible is who, with what mind, took what path. The interesting object is no longer the output; it is the trail.
Perspective. A model is, by construction, the average. The valuable thing is the position that is not the average — the one you arrived at through a particular life, in a particular field, after a particular argument. Models cannot have a position they have not been shown. You can.
Judgment. Models can generate ten possible takes on anything. They cannot tell you which take matters. The work of caring — of deciding what is worth the next year of attention — is yours and only yours.
The strange consequence
The strange consequence is that the personal writer — the one nobody pays, who writes infrequently, who is willing to be wrong in public — becomes disproportionately interesting in this era, not less. The institutional writer churning out competent takes is, in the most literal sense, replaceable. The personal writer is the only kind that isn’t.
What to do
If you write online, three small adjustments compound:
- Show the path, not just the conclusion. Where did you start? Where were you wrong? What changed your mind?
- Take positions. Even tentative ones. A wrong position is far more useful to a reader than a balanced summary.
- Stop hedging. A model hedges by default. Your value is in not hedging.
The thing AI cannot give you is the only thing worth giving away.